Climate impact on business
All businesses will be impacted by global warming. Disruptions in operations, shortages or higher costs in supplies are already affecting up to 86% of businesses1. The Forest Canopy Foundation (FCF) aims to invest capital in projects that are long-term, well-audited and focus on natural capital and sustainability. Stakeholder pressure leads to climate action and businesses attempting to mitigate climate impacts.
There is an increased awareness around climate change and business’ impact. 50% of millennials believe the purpose of business should be to improve society and protect the environment2. Implementing a transparent sustainability plan will attract talent from new generations and enable stability for the future.
Increase customer loyalty
Environmental sustainability is at the forefront of current business endeavours and this is something that customers value. 88% of consumers are more loyal to companies that support social and environmental projects3. If a business can demonstrate strong environmental credentials, then customers are more likely to be loyal to that firm. By investing in initiatives such as carbon mitigation, this improves brand reputation and aids winning new business.